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Table Of Content

• CALTY Design Research Celebrates 50 Years of Toyota Innovation and Creativity in the U.S.
• Where technology meets passion
• California Dreamin’
• Toyota’s manufacturing facilities are the heart of all we do
• Traton Group reports successful start to 2024 with higher sales revenue, earnings, and profitability
• “Our goal is to help stakeholders understand the future of mobility.”

"California was a youthful, vibrant epicenter of fresh ideas, a cool car culture, and the glamorous movie industry that inspired CALTY to create innovative designs and establish new trends," said Kevin Hunter, president of CALTY Design Research. California Dreamin'Established in 1973 in El Segundo, California, CALTY was the vision of Dr. Shoichiro Toyoda and Eiji Toyoda. The new studio was deliberately kept quiet, allowing it to develop a unique identity and provide fresh, creative inspiration to Toyota's global design headquarters in Japan. CALTY is always thinking about what’s next, so it’s no surprise that its latest creation was inspired by a vehicle built to drive on the moon. The Baby Lunar Cruiser (BLC) blends design cues from the original FJ40 Land Cruiser with the futuristic capabilities of an interplanetary exploration vehicle.

CALTY Design Research Celebrates 50 Years of Toyota Innovation and Creativity in the U.S.

True to their innovative spirit, CALTY’s creative teams are continually exploring new ways to integrate technology and movement into future mobility solutions. From sports cars to trucks to BEVs, CALTY has left an indelible mark on the automotive landscape, showcasing their design prowess and passion for driving excellence. True to their innovative spirit, CALTY's creative teams are continually exploring new ways to integrate technology and movement into future mobility solutions.

Where technology meets passion

It featured gullwing doors and a swing arm steering wheel that could accommodate either left- or right-hand drive. It also worked on some designs that didn’t make the final cut, notably the fourth generation Supra, or A80 as it was known internally. CALTY’s intent was to take the Supra in the direction of a “pure sports car,” rather than continue with the previous models’ Grand Touring character.

Toyota Introduces The Future Car Concept Inspired By Land Cruiser, Ready To Explore The Moon - VOI.ID

Toyota Introduces The Future Car Concept Inspired By Land Cruiser, Ready To Explore The Moon.

Posted: Sun, 07 Jan 2024 02:08:29 GMT [source]

California Dreamin’

Heritage cues include a "TOYOTA" script grille up front, complete with a full array of cameras and lidar/radar sensors, and a split tailgate configuration in back. Today marks a glimpse into the future with the surprise reveal of the Toyota Baby Lunar Cruiser (BLC) concept. Built to conquer rugged terrain on Earth and beyond, BLC embodies a unique mix of adaptive technology and heritage design cues from the original FJ40 Land Cruiser. Located throughout North America are thousands of Toyota’s highly skilled and dedicated production and support employees producing component parts and assembling vehicles, all with precision, innovative focus and a customer-first mindset.

BLC draws inspiration from the real Lunar Cruiser being developed by the Japanese Aerospace Exploration Agency (JAXA) and Toyota. CALTY’s designers worked quietly in the shadows during this time, diligently researching the market in and around Southern California. CALTY Newest Concept – The Baby Lunar CruiserCALTY is always thinking about what's next, so it's no surprise that its latest creation was inspired by a vehicle built to drive on the moon. CALTY's designers worked quietly in the shadows during this time, diligently researching the market in and around Southern California.

Traton Group reports successful start to 2024 with higher sales revenue, earnings, and profitability

By 2025, Toyota's 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 26 electrified options. The initial years at CALTY under studio chief,  Executive Vice President Mamoru Yaegashi were used primarily for conducting research on future trends in design. When CALTY decided to expand and relocate, it didn’t go far, moving down the coast to Newport Beach in 1978. That same year, CALTY’s first production car design, the second-generation Celica, became a global hit and the designers haven’t looked back since. Five Decades of Daring DesignsThroughout the decades, CALTY's direction and role evolved alongside Toyota's growth.

Calty: Automotive Creativity Spanning Five Decades Toyota Motor Corporation Official Global Website - トヨタ自動車

Calty: Automotive Creativity Spanning Five Decades Toyota Motor Corporation Official Global Website.

Posted: Thu, 23 Oct 2014 07:00:00 GMT [source]

They gave it a long hood and a linear bulge so the engine bay could accommodate a large inline-6 engine. It also worked on some designs that didn't make the final cut, notably the fourth generation Supra, or A80 as it was known internally. CALTY's intent was to take the Supra in the direction of a "pure sports car," rather than continue with the previous models' Grand Touring character. There was plenty of excitement within the design development teams who were given full freedom to push the envelope of artistic process and pure creativity in ways that had not been allowed in major studios at the time.

Five decades of daring designs

Naturally, some of the designers turned their thoughts to high performance sports cars, the first of which was the MX-1 in 1983. Calty provides innovative design solutions for Toyota and Lexus product development, and supports North American production design, including color and trim. Activities include research, advanced design, competition design, production design, and philanthropic outreach. Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 45 million cars and trucks at our 13 manufacturing plants.

CALTY Design Research, the American outpost of Toyota’s global design network, is celebrating five decades of groundbreaking design and innovation. The first major automotive design studio on the west coast, CALTY created everything from the 1978 Toyota Celica to the 2024 Toyota Tacoma, and countless concepts and production vehicles in between. NEWPORT BEACH, Calif., Oct. 5, 2023 /PRNewswire/ -- CALTY Design Research, the American outpost of Toyota's global design network, is celebrating five decades of groundbreaking design and innovation. With the growth of production car development in North America, CALTY established a design studio in Ann Arbor, MI in 2004 which revolutionized local production design efforts, resulting in the creation of North American-specific models like the Tundra, Tacoma, Avalon and Sienna. The BLC is the latest in a long line of thought-provoking concepts dreamed up by the CALTY design team. Some of those concepts – like an early FJ40 proposal and the MX-2 sports car concept – never made it past the walls of the design studio but are being shared for the first time today.

Based in Plano, Texas, Toyota Motor Sales, U.S.A. Inc. (TMS) supports nearly 1,500 Toyota and Lexus dealerships in the U.S., ensuring that the needs of both driver and dealer are accommodated throughout the sales process. Home › News Releases › CALTY Design Research celebrates 50 years of Toyota innovation and creativity in the U.S. For more information about CALTY Design Research's 50th anniversary celebration and their extraordinary design legacy, please visit CALTY even went so far as to build a one-fifth scale model that was shown to executives from TMC for review.

Propelled by in-wheel electric motors and controlled by dual joysticks, the BLC’s compact footprint and airless tires give it unparalleled maneuverability. It also boasts exceptional outward visibility thanks to its protruding glass canopy and a panoramic, augmented reality dashboard display. Heritage cues include a “TOYOTA” script grille up front, complete with a full array of cameras and lidar/radar sensors, and a split tailgate configuration in back. Highly adjustable spaceframe seats and M.O.L.L.E. panels throughout give the interior the flexibility to adapt to any kind of adventure. Propelled by in-wheel electric motors and controlled by dual joysticks, the BLC's compact footprint and airless tires give it unparalleled maneuverability.